7 Brew has released its first-ever mobile app. The free app went live on the App Store and Google Play. On August 12, it lets customers order ahead, customize drinks from more than 20,000 combinations, access previously secret menu items, and track rewards points, as the Arkansas-based chain expands past 800 drive-thru locations nationwide.
A New Ordering Channel for a Drive-Thru-Only Brand
7 Brew built its identity on drive-thru speed. Every stand uses a double-lane setup where employees called Brewistas take orders at the car window, with no indoor seating and, until now, no way to order ahead. The new app changes that.
Customers can browse and customize drinks, save and share favorites, locate nearby stands, and place orders in advance. The chain says every app order is still handcrafted after the customer arrives at the stand, so drinks are made fresh rather than sitting out.
Chief Marketing Officer Nick Chavez said the goal was to make the app feel as personal as an in-person visit to a stand, while giving guests direct access to the brand’s secret menu combinations for the first time.
The app also updates 7 Brew’s loyalty program. Members still earn 100 points per order and can redeem 1,000 points for any size drink, but they can now bank points toward exclusive merchandise. From August 20 to 26, the chain is running a promotion called “Sip Your Way to 100K Points,” giving one member a chance to win 100,000 points.
Rapid Growth Continues
7 Brew opened its first stand in Rogers, Arkansas, in 2017 and has scaled quickly since. It closed 2023 with 180 stands, ended 2024 with more than 300, and finished 2025 with over 600 across 38 states. The chain reached its 777th stand in San Antonio in June 2026 and has continued opening new locations through the summer, putting its total past 800 as of early August. In August alone, the company planned 62 new stands across 26 states, with Florida, Ohio and Texas each getting five.
That pace of growth makes 7 Brew the second-largest drive-thru-only coffee chain in the country, behind Dutch Bros. Private equity firm Blackstone took a minority stake in 2024 to help fund the expansion.
Menu Expansion Alongside the App
The chain’s menu spans coffee, energy drinks, sparkling “7 Fizz” sodas, teas, lemonades, smoothies and shakes, built around a base of syrup, milk and flavor combinations that produce more than 20,000 possible drinks. On August 1, 7 Brew began offering a liquid collagen protein add-in at select Dallas-Fort Worth locations, adding 15 grams of protein to any beverage for $2, with plans to expand the option to more markets in the coming months.
Recent seasonal additions include the “Back to Brew” lineup, featuring drinks such as Banana Bread Cold Brew and Sweet and Salty Macchiato, alongside newer flavors like Cherry Limeade 7 Energy and Bubble Gum Lemonade.
Competing for Real Estate With Dutch Bros
7 Brew’s growth has put it in direct competition with Dutch Bros for both customers and physical sites. That rivalry surfaced in a Texas bankruptcy court this month over the assets of Salad and Go, a fast-casual chain that shut its remaining locations after filing for Chapter 11 in early August.
Salad and Go had agreed to sell dozens of its leases to a Dutch Bros-affiliated entity for $105 million. But at an August 7 hearing, an attorney for 7 Brew argued the company had submitted competing offers that provided more value and greater certainty of closing, and pushed for the leases to go through a formal auction process instead. Dutch Bros has said it plans to convert the sites into coffee drive-thrus starting in 2027. The dispute over how the sale process should proceed remains before the court, with further proceedings expected in September.
Possible UK Expansion
7 Brew is also reportedly exploring an entry into the United Kingdom, according to trade publication Propel, which would be the brand’s first move outside the United States. No UK locations, timeline, or franchise partner have been confirmed. A UK launch would put 7 Brew in competition with established players such as Costa, Starbucks, and Caffè Nero.
What It Means for Customers
For regular customers, the most immediate change is the ability to skip building a drink from scratch through the driver’s-side window each visit. The app lets guests save a preferred order, browse secret-menu builds that were previously spread across social media, and pay ahead, while still picking their drink up fresh at the stand. Combined with continued store openings across dozens of states, the update signals a shift toward digital engagement for a chain that has grown almost entirely on in-person, on-the-lane service.
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