Martha Stewart said working with Matthew McConaughey on their 2025 Uber Eats Super Bowl commercial left her rattled. McConaughey’s intense preparation for playing multiple characters, including grunting, deep breathing, and jumping between takes, caught Stewart off guard during filming, though she later called the experience amusing rather than upsetting.
The two stars appeared together in Uber Eats’ Super Bowl LIX advertising campaign, which aired around the February 2025 game. Stewart’s account of the shoot, shared weeks later on her own podcast, turned into one of the more talked-about celebrity exchanges of that awards season.
The Uber Eats Super Bowl Campaign
Uber Eats built its Super Bowl LIX campaign around a comedic premise: that football exists largely to sell food. McConaughey played several characters across the ads, including versions of football coaches such as Mike Ditka and Vince Lombardi, along with a conspiracy theorist figure pushing the food-focused theory. The campaign marked a continuation of McConaughey’s ongoing work with the brand, which had featured him in an earlier 2024 spot built on the same premise.
Stewart appeared as herself, preparing a Caesar salad in a scene that played off the Super Bowl’s Caesars Superdome venue. The joke tied the salad’s name to the location, with McConaughey suggesting a connection between the game site and a scheme to sell more Caesar salads. Stewart responded by repeating a version of her well-known line about wanting to focus on her salad, a nod to a widely remembered moment from a 2002 television interview where she used similar words while facing questions about a legal investigation.
The broader campaign also featured Charli xcx, Kevin Bacon, Greta Gerwig, and Sean Evans. Teaser clips released before the game showed Stewart and Charli xcx together in a segment built around trading first impressions.
Inside Stewart’s Podcast Account
Stewart described the shoot in detail during an episode of her podcast, speaking with guest Kate Hudson. Hudson had previously worked with McConaughey as his co-star in two romantic comedies, giving her firsthand familiarity with his on-set habits.
Stewart said McConaughey had to play about 10 characters during the shoot and spent roughly 15 minutes getting into each one. She described him grunting, breathing heavily, and jumping up and down while preparing, saying the behavior scared her enough that she considered asking him to stop.
Hudson responded that she recognized the description immediately, noting that people who work with McConaughey get used to his warm-up routine over time. Stewart framed the story as a lighthearted account of admiration for his commitment rather than a complaint, and both women agreed he remains an engaging collaborator.
Their History Before the Uber Eats Ad
Stewart and McConaughey had appeared together publicly before this campaign. In 2019, both took part in an episode of the VH1 cooking competition Stewart co-hosted with Snoop Dogg, where celebrity guests answered personal questions as part of the show’s format.
In a separate interview months before the Uber Eats campaign, Stewart named McConaughey among actors who had left her starstruck during appearances on her shows, indicating her admiration for him predated the commercial shoot.
What Comes Next
No new joint project or public appearance between Stewart and McConaughey has surfaced beyond the 2025 Uber Eats campaign and Stewart’s related podcast comments. The commercial and her account of the shoot remain the most recent and most publicly documented connection between the two.
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